From a small home kitchen rooted in Jordanian and Palestinian tradition to a fully realized artisan confections brand — Poppy & Flour needed an identity as intentional as the pastries themselves.

We led a full rebrand from the ground up, beginning with the name itself. "Poppy & Flour" draws on Levantine heritage and the craft of hand-piped, made-to-order baking, replacing a placeholder name with one that carries real narrative weight. Custom illustrations, and a striped pattern that gives the brand a textile-inspired signature that feels equally at home on packaging, social, and the web.

The result is a brand system that holds space for both the emotional story behind the business — a mother baking her way through her daughter's food allergies to create treats everyone can share — and the elevated, small-batch craftsmanship customers taste in every order.